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Pet insurance that comes with rewards* for responsible pet parents

*Each insurance policy comes with a free subscription to the Fluffy app that has 24/7 vet, dog training support and more.

Take the right care of your pet using the app and get rewarded with discounts on dog food, treats and more.

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You can find out more about the policy by reading the Insurance Product Information Document and Policy Document.

Strelka LTD, trading as Fluffy, Firm Reference No. 986188, is an appointed representative of Innovative Risk Labs Ltd, which is authorised and regulated by the Financial Conduct Authority, Firm Reference No. 609155. You can find our privacy policy here.


We've got you covered


Veterinary fees

Up to £10k

Cover for surgery, medicine and diagnostic


Complementary Treatment

Up to £750

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Dental Treatment (Accident)

Up to £750

Cover for dental that was caused as a direct result of an accident

Treatments to prevent future health problems and help with recovery after surgery



Up to £1500

Cover for the purchase price of your pet if they get lost or stolen


Third-party liability

Up to £2M

If your pet injured another person or a pet we’ll cover the costs


Death from Illness/Accident

Up to £1500

Cover in case your pet dies from injury or illness 

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​Subject to the Terms and Conditions of the policy purchased. Please read the Insurance Product Information Document and Policy Document to be aware of cover limits and excess. Pre-existing conditions won’t be covered.


Get exclusive access to pawesome perks with the Fluffy app*


Free dog training

Get access to over 100 training courses from leading experts


Free 24/7 vet helpline


Free 24/7 dog trainer

Get support from our trainers and behaviourists whenever you need

Talk to a vet or a behaviourist for free anytime and anywhere


Up to 50% off on food, toys & treats

Access special deals on pet food, treats and more


Free personalised growth plans

Get a week-by-week growth plan personalised to your pup, created by world-leading experts


Access to exclusive community

Join a community of pet parents and get support from like-minded people

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How Fluffy works








Pick your insurance plan

Download the Fluffy app

Take the right care of your pet

Get rewards

Choose between several options that include vet bill coverage, third-party liability, theft and more

Get exclusive access to a 1-Year Premium app subscription which includes free training, unlimited vet support and more. Extend your app access for free when you renew your policy

Follow our trainers' and vets' recommendations and earn points

Exchange your points for prizes, such as treats, food and toys

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Take better care of your pet and get rewarded*

Up to 50% off pet food subscription

Up to 30% off pet hygiene products

Up to 30% off dog toys

Up to 20% off dog treats

Up to 60% off meal subscriptions

Discounts on fashion

Up to 20% makeup discount

Vouchers for groceries

over 20 more rewards

Learn more on how to earn rewards here.

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You're now part of the family

James Auton

Fantastic, I'm totally blown away by Fluffy!

Helen Bradfield

I wish there were care plans like this for humans

Rebecca Freeman

After looking at twenty other options, I finally found the perfect one


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