Pet insurance that comes with rewards* for responsible pet parents
*Each insurance policy comes with a free subscription to the Fluffy app that has 24/7 vet, dog training support and more.
Take the right care of your pet using the app and get rewarded with discounts on dog food, treats and more.
You can find out more about the policy by reading the Insurance Product Information Document and Policy Document.
Strelka LTD, trading as Fluffy, Firm Reference No. 986188, is an appointed representative of Innovative Risk Labs Ltd, which is authorised and regulated by the Financial Conduct Authority, Firm Reference No. 609155. You can find our privacy policy here.
We've got you covered
Veterinary fees
Up to £10k
Cover for surgery, medicine and diagnostic
Complementary Treatment
Up to £750
Dental Treatment (Accident)
Up to £750
Cover for dental that was caused as a direct result of an accident
Treatments to prevent future health problems and help with recovery after surgery
Theft/Straying
Up to £1500
Cover for the purchase price of your pet if they get lost or stolen
Third-party liability
Up to £2M
If your pet injured another person or a pet we’ll cover the costs
Death from Illness/Accident
Up to £1500
Cover in case your pet dies from injury or illness
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Subject to the Terms and Conditions of the policy purchased. Please read the Insurance Product Information Document and Policy Document to be aware of cover limits and excess. Pre-existing conditions won’t be covered.
Get exclusive access to pawesome perks with the Fluffy app*
Free dog training
Get access to over 100 training courses from leading experts
Free 24/7 vet helpline
Free 24/7 dog trainer
Get support from our trainers and behaviourists whenever you need
Talk to a vet or a behaviourist for free anytime and anywhere
Up to 50% off on food, toys & treats
Access special deals on pet food, treats and more
Free personalised growth plans
Get a week-by-week growth plan personalised to your pup, created by world-leading experts
Access to exclusive community
Join a community of pet parents and get support from like-minded people
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How Fluffy works
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Pick your insurance plan
Download the Fluffy app
Take the right care of your pet
Get rewards
Choose between several options that include vet bill coverage, third-party liability, theft and more
Get exclusive access to a 1-Year Premium app subscription which includes free training, unlimited vet support and more. Extend your app access for free when you renew your policy
Follow our trainers' and vets' recommendations and earn points
Exchange your points for prizes, such as treats, food and toys
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Take better care of your pet and get rewarded*
Up to 50% off pet food subscription
Up to 30% off pet hygiene products
Up to 30% off dog toys
Up to 20% off dog treats
Up to 60% off meal subscriptions
Discounts on fashion
Up to 20% makeup discount
Vouchers for groceries
over 20 more rewards
Learn more on how to earn rewards here.
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You're now part of the family
James Auton
Fantastic, I'm totally blown away by Fluffy!
Helen Bradfield
I wish there were care plans like this for humans
Rebecca Freeman
After looking at twenty other options, I finally found the perfect one