All you need to raise a healthy and happy pet in one place
Fluffy membership plans offer comprehensive insurance coverage, dog training from world-leading experts and 24/7 unlimited vet support.
Take the right care of your pet and get pawesome rewards!*
Fluffy is a trading name of Strelka LTD and is authorised and regulated by the Financial Conduct Authority, FCA registration 986188 as an appointed representative of Innovative Risk Labs Ltd. Innovative Risk Labs Ltd is authorised and regulated by the Financial Conduct Authority, FCA Registration 609155. You can find our privacy policy here
Every Fluffy plan comes with
Dog & Puppy Training
Personalised dog training plans from world-leading experts
24/7 Vet Support & Treatment Plans
Get access to a vet whenever and wherever you need it. Check symptoms and get treatment plans
Comprehensive Insurance Coverage
Coverage for a wide range of medical expenses, including unexpected illnesses and injuries.
How Fluffy works
1
Pick the right plan
Subscribe to one of the plans that are customised to your pet
2
Download the app
Get access to free training, unlimitted vet support and more in the Fluffy app
3
Take the right care
Follow our trainers' and vets' recommendations and get points
4
Get rewards
Exchange your points for prizes, such as treats, food and toys
Take better care of your pet and get rewarded!
100pt
50% off on smart collars
200pt
Free dog food for
a month
140pt
Free dog toys
300pt
30% on worm and flea treatment
500pt
12 month Amazon Prime membership
120pt
Free cinema tickets
300pt
Free coffee
400pt
1 month free on Netflix
over 20 more rewards
Learn more on how to earn rewards here.
You're now part of the family
James Auton
Fantastic, I'm totally blown away by Fluffy!
Helen Bradfield
I wish there were care plans like this for humans
Rebecca Freeman
After looking at twenty other options, I finally found the perfect one