All you need to raise a healthy and happy pet in one place
Fluffy membership plans offer dog training from world-leading experts, 24/7 vet support and comprehensive insurance coverage. Take the right care of your pet and win pawesome rewards!

Fluffy is a trading name of Strelka LTD and is authorised and regulated by the UK Financial Conduct Authority (#986188)

Every Fluffy plan comes with

Dog & Puppy Training
Personalised dog training plans from world-leading experts

24/7 Vet Support & Treatment Plans

Fair Insurance Coverage
If your pet injured another person or a pet we got you covered
Get access to a vet whenever and wherever you need it. Check symptoms and get treatment plans

How Fluffy works
1

Pick the right plan
Subscribe to one of the plans that are customised to your pet
2

Download the app
Get access to the Fluffy app, which includes free training, vet support, diet plans and more
3

Take the right care
Follow our trainers' and vets' recommendations and get points
4
Get rewards
Exchange your points for prizes and cashback

You're now part of the family
James Auton
Fantastic, I'm totally blown away by Fluffy!
Helen Bradfield
I wish there was insurance like this for humans
Rebecca Freeman
After looking at twenty other options, I finally found the perfect one