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Train your dog in just 10 minutes a day

Struggle to train your dog? Discover dog training personalised to your pup's breed and unique character. From recall and loose lead walking to fun tricks and workouts, we've got you covered

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Fluffy is a trading name of Strelka LTD and is authorised and regulated by the Financial Conduct Authority, FCA registration 986188 as an appointed representative of Innovative Risk Labs Ltd. Innovative Risk Labs Ltd is authorised and regulated by the Financial Conduct Authority, FCA Registration 609155. You can find our privacy policy here

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We’re on this journey together

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Personalised to each and every pet

We create a personalised training plan based on your dog's Behavioural Profile

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24/7 free access to trainers

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300+ courses and tasks

Access courses from world-leading trainers and behaviourists

Get access to a trainer whenever and wherever you need it

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How Fluffy works

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Download the app

Subscribe to one of the plans that are customised to your pet

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Get a training plan

Get a training plan personalised to your pet's breed, age and personality

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Follow the training plan

Follow our trainers' recommendations and earn points

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Get rewards

Exchange your points for prizes, such as treats, food and toys

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More than just training!

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Comprehensive insurance coverage

Coverage for a wide range of medical expenses, including unexpected illnesses and injuries

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Access to exclusive community

Join a community of pet parents and get support from like-minded people

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Free 24/7 vet & behaviourist support

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Up to 50% discount on food

Access special deals on pet food

Talk to a vet or a behaviourist for free anytime and anywhere

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Free personalised growth plans

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Up to 50% on pet products & services

Get the best deals on qualified pet products and services

Get a week-by-week growth plan personliased to your pup, created by world-leading experts

Take better care of your pet and get rewarded!

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50% off on smart collars

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Free dog food for

a month

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Free dog toys

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30% on worm and flea treatment

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12 month Amazon Prime membership

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Free cinema tickets

300pt

Free coffee

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1 month free on Netflix

over 20 more rewards

Learn more on how to earn rewards here.

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You're now part of the family

James Auton

Fantastic, I'm totally blown away by Fluffy!

Helen Bradfield

I wish there was care plans like this for humans

Rebecca Freeman

After looking at twenty other options, I finally found the perfect one

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