Train your dog in just 10 minutes a day
Struggle to train your dog? Discover dog training personalised to your pup's breed and unique character. From recall and loose lead walking to fun tricks and workouts, we've got you covered
Fluffy is a trading name of Strelka LTD and is authorised and regulated by the Financial Conduct Authority, FCA registration 986188 as an appointed representative of Innovative Risk Labs Ltd. Innovative Risk Labs Ltd is authorised and regulated by the Financial Conduct Authority, FCA Registration 609155. You can find our privacy policy here​
We’re on this journey together
Personalised to each and every pet
We create a personalised training plan based on your dog's Behavioural Profile
24/7 free access to trainers
300+ courses and tasks
Access courses from world-leading trainers and behaviourists
Get access to a trainer whenever and wherever you need it
How Fluffy works
1
Download the app
Subscribe to one of the plans that are customised to your pet
2
Get a training plan
Get a training plan personalised to your pet's breed, age and personality
3
Follow the training plan
Follow our trainers' recommendations and earn points
4
Get rewards
Exchange your points for prizes, such as treats, food and toys
More than just training!
Comprehensive insurance coverage
Coverage for a wide range of medical expenses, including unexpected illnesses and injuries
Access to exclusive community
Join a community of pet parents and get support from like-minded people
Free 24/7 vet & behaviourist support
Up to 50% discount on food
Access special deals on pet food
Talk to a vet or a behaviourist for free anytime and anywhere
Free personalised growth plans
Up to 50% on pet products & services
Get the best deals on qualified pet products and services
Get a week-by-week growth plan personliased to your pup, created by world-leading experts
Take better care of your pet and get rewarded!
100pt
50% off on smart collars
200pt
Free dog food for
a month
140pt
Free dog toys
300pt
30% on worm and flea treatment
500pt
12 month Amazon Prime membership
120pt
Free cinema tickets
300pt
Free coffee
400pt
1 month free on Netflix
over 20 more rewards
Learn more on how to earn rewards here.
You're now part of the family
James Auton
Fantastic, I'm totally blown away by Fluffy!
Helen Bradfield
I wish there was care plans like this for humans
Rebecca Freeman
After looking at twenty other options, I finally found the perfect one