The story behind Fluffy?

When we got our first pets, we were surprised by how difficult it is to raise them. 

The worst part came when we decided to get insurance for them. And oh boy, it was bad! ​

The entire industry is inherently unfair. If you take the best care of your pet you still pay the same premium as everyone else.

That's why we created Fluffy - the first pet insurance that rewards you for positive taking the right care of your pet with lower premiums, prizes and cashback. 

If you want to make pet insurance better, share your ideas with us by either submitting this form or booking a call with one of our founders.


What are our values?


With Fluffy pet insurance, you don't need to be an expert to understand your policy. Simple terms and fast payouts.


Why do you need to pay the same insurance premium as everyone else, if you're taking better care of your pet? That's why with Fluffy the better care of your pet you take the lower your insurance premium gets.


Our goal is not to be your insurance company. We want to be your best friend's best friend. Our team works hard to provide you with all the knowledge and tools you need to raise a healthy pet.

Who is behind Fluffy?

Fluffy was created by certified dog trainers, vets and nutritionists. Our team has over 100 years of combined experience.