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What's the story behind Fluffy?

Fluffy was founded by a team of pet lovers, vets and insurance veterans who saw a need for better, fairer, and more affordable pet care options. 

Fluffy’s membership plans offer dog training from world-leading experts, 24/7 chats with vets and comprehensive insurance coverage for a wide range of medical expenses, including unexpected illnesses and injuries, as well as routine care. Fluffy has over a 20,000-strong pet parent community that keeps growing.


Our vision is to create fair pet care plans that reward responsible pet parents with lower insurance premiums. In other words, the better care of your pet you take in the Fluffy app, the less you should pay for insurance. 


What are our values?


With Fluffy pet insurance, you don't need to be an expert to understand your policy. Simple terms and fast payouts.


Why do you need to pay the same insurance premium as everyone else, if you're taking better care of your pet? That's why with Fluffy the better care of your pet you take the lower your insurance premium gets.


Our goal is not to be your insurance company. We want to be your best friend's best friend. Our team works hard to provide you with all the knowledge and tools you need to raise a healthy pet.

Who is behind Fluffy?

Fluffy was created by certified dog trainers, vets and nutritionists. Our team has over 100 years of combined experience.

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