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What's the story behind Fluffy?

Fluffy was founded by a team of pet lovers, vets and insurance veterans who saw a need for better, fairer, and more affordable pet care options. 

Fluffy’s membership plans offer comprehensive insurance coverage, dog training from world-leading experts and unlimited 24/7 chats with vets. Fluffy has over a 20,000-strong pet parent community that keeps growing.


Our vision is to make pet care more affordable and less stressful.

Fluffy mascot

What are our values?


With Fluffy pet insurance, you don't need to be an expert to understand your policy. Simple terms and fast payouts.


We want to reward responsible pet parents. That's why when you follow our vets' and trainers' advice you get rewarded with prizes


Our goal is not to be your insurance company. We want to be your best friend's best friend. Our team works hard to provide you with all the knowledge and tools you need to raise a healthy pet.

Who is behind Fluffy?

Fluffy was created by certified dog trainers, vets and nutritionists. Our team has over 100 years of combined experience.

Want to work with us?

We enable pet brands, banks and insurance companies to launch their own pet insurance and pet health products. Learn how we can work together

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