The first fair pet insurance that rewards responsible pet parents
Fluffy insurance plans offer comprehensive insurance coverage, 24/7 unlimited vet support and dog training from world-leading experts.
Take the right care of your pet and get pawesome rewards!*
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Comprehensive coverage
Fair pricing
No hidden fees
Fluffy is a trading name of Strelka LTD and is authorised and regulated by the Financial Conduct Authority, FCA registration 986188 as an appointed representative of Innovative Risk Labs Ltd. Innovative Risk Labs Ltd is authorised and regulated by the Financial Conduct Authority, FCA Registration 609155. You can find our privacy policy here
How Fluffy works
1
Pick the right plan
Subscribe to one of the plans that are customised to your pet
2
Download the app
Get access to free training, unlimitted vet support and more in the Fluffy app
3
Take the right care
Follow our trainers' and vets' recommendations and earn points
4
Get rewards
Exchange your points for prizes, such as treats, food and toys
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Get pawesome perks with the Fluffy app
Free dog training
Get access to over 100 training courses from leading experts
Access to exclusive community
Join a community of pet parents and get support from like-minded people
Free 24/7 vet & behaviourist support
Talk to a vet or a behaviourist for free anytime and anywhere
Free personalised growth plans
Up-to 50% off on food, toys & treats
Access special deals on pet food
Up to 50% on pet products & services
Get the best deals on qualified pet products and services
Get a personalised diet plan for your pet from our nutritionists
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Take better care of your pet and get rewarded!
150pt
Up to 50% off pet food subscription
140pt
Up to 30% off pet hygiene products
110pt
Up to 30% off dog toys
120pt
Up to 20% off dog treats
200pt
Up to 60% off meal subscriptions
120pt
Discounts on fashion
100pt
Up to 20% makeup discount
120pt
Vouchers for groceries
over 20 more rewards
Learn more on how to earn rewards here.
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You're now part of the family
James Auton
Fantastic, I'm totally blown away by Fluffy!
Helen Bradfield
I wish there were care plans like this for humans
Rebecca Freeman
After looking at twenty other options, I finally found the perfect one