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The first fair pet insurance that rewards responsible pet parents

Fluffy insurance plans offer comprehensive insurance coverage, 24/7 unlimited vet support and dog training from world-leading experts.

 

Take the right care of your pet and get pawesome rewards!*

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1-Minute Quote

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Comprehensive coverage

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Fair pricing

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No hidden fees

Fluffy is a trading name of Strelka LTD and is authorised and regulated by the Financial Conduct Authority, FCA registration 986188 as an appointed representative of Innovative Risk Labs Ltd. Innovative Risk Labs Ltd is authorised and regulated by the Financial Conduct Authority, FCA Registration 609155. You can find our privacy policy here

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We've got you covered

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Veterinary Fees

Get covered for surgery, medicine and diagnostic

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Complimentary
Treatment

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Third-Party Liability

If your pet injured another person or a pet we’ll cover the costs

Treatments to prevent future health problems and help with recovery after surgery

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How Fluffy works

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Pick the right plan

Subscribe to one of the plans that are customised to your pet

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Download the app

Get access to free training, unlimitted vet support and more in the Fluffy app

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Take the right care

Follow our trainers' and vets' recommendations and earn points

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Get rewards

Exchange your points for prizes, such as treats, food and toys

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Get pawesome perks with the Fluffy app

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Free dog training

Get access to over 100 training courses from leading experts

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Access to exclusive community

Join a community of pet parents and get support from like-minded people

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Free 24/7 vet & behaviourist support

Talk to a vet or a behaviourist for free anytime and anywhere

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Free personalised growth plans

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Up-to 50% off on food, toys & treats

Access special deals on pet food

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Up to 50% on pet products & services

Get the best deals on qualified pet products and services

Get a personalised diet plan for your pet from our nutritionists

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Take better care of your pet and get rewarded!

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Up to 50% off pet food subscription

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Up to 30% off pet hygiene products

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Up to 30% off dog toys

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Up to 20% off dog treats

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Up to 60% off meal subscriptions

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Discounts on fashion

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Up to 20% makeup discount

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Vouchers for groceries

over 20 more rewards

Learn more on how to earn rewards here.

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You're now part of the family

James Auton

Fantastic, I'm totally blown away by Fluffy!

Helen Bradfield

I wish there were care plans like this for humans

Rebecca Freeman

After looking at twenty other options, I finally found the perfect one

INSURANCE QUOTE

Find the right cover

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