The first fair pet insurance that rewards responsible pet parents
Take the right care of your furry friend and get rewarded with prizes and cashback.


Putting your pet first

Giving you peace of mind

Rewarding you for positive actions
Fluffy is a trading name of Strelka LTD and is authorised and regulated by the UK Financial Conduct Authority (#986188)

How Fluffy works
1

Pick the right plan
Subscribe to one of the plans that are customised to your pet
2

Download the app
Get access to the Fluffy app, which includes free training, vet support, diet plans and more
3

Take the right care
Follow our trainers' and vets' recommendations and get points
4
Get rewards
Exchange your points for prizes and cashback

Pet insurance with pawesome perks

Free dog training
Get access to over 100 training courses from leading experts

Access to exclusive community
Join a community of pet parents and get support from like-minded people

Free 24/7 vet & behaviourist support
Talk to a vet or a behaviourist in less than 60 minutes for free

Free personalised diet plans

Up-to 50% off on food, toys & treats
Access special deals on pet food and other products

Discounts on walkers & sitters
Find the best deals on qualified pet services
Get a personalised diet plan for your pet from our nutritionists
Get furbolous rewards for being a furbolous pet parent with the Fluffy app
100pt
50% off on smart collars
200pt
Free dog food for
a month
140pt
Free dog toys
300pt
30% on worm and flea treatment
500pt
12 month Amazon Prime membership
120pt
Free cinema tickets
300pt
Free coffee
400pt
1 month free on Netflix
over 50 more rewards

You're now part of the family
James Auton
Fantastic, I'm totally blown away by Fluffy!
Helen Bradfield
I wish there was insurance like this for humans
Rebecca Freeman
After looking at twenty other options, I finally found the perfect one